"Automation," "workflow," and "agent" get used interchangeably, but they're not the same, and picking the wrong one is why so many AI projects stall. In this quick lesson you'll learn a practical model for delegating to AI: how to break a task down, choose between a one-shot automation, a structured workflow, or an agent, and set it up so it works in your real work.

Learn how to build your first automated SEO AI workflow without code in this live session with Jacob Bank and Pietro Montaldo. You’ll see when to use Claude versus broader AI workflows, build the system live alongside the hosts, and leave the lesson with a practical working tool you can apply immediately.