How to create a new customer in Paddle for each form respondent in Webflow

Relay.app is an automation tool that lets you automate actions across Paddle, Webflow, and many other apps. In this guide, we'll show you how to automatically run the “get or create customer” action in Paddle for each new form submission in Webflow using Relay.app.
Webflow logoWebflow > Paddle
Trigger
Last triggered
Webflow logoNew form submission
Paddle logoGet or create customer
1

Set the Webflow trigger as "New form submission"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "New form submission" under Webflow. This will allow your playbook to automatically detect the newly submitted form in Webflow and initiate necessary actions.

If this is your first time using a Webflow integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer in Paddle when a new form has been submitted in Webflow.

Click the "Add step" button, then locate the "Get or create customer" automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Paddle account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to each newly submitted form in Webflow by creating a new customer in Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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