How to send a message to every new customer in Paddle via Front

Relay.app is an automation tool that lets you automate actions across Paddle, Front, and many other apps. In this guide, we'll show you how to automatically run the “send message” action in Front for each customer created in Paddle using Relay.app.
Paddle logoPaddle > Front
Trigger
Last triggered
Paddle logoCustomer created
Front logoSend message
1

Set the Paddle trigger as "Customer created"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Customer created" under Paddle. This will allow your playbook to automatically detect the new customer created in Paddle and initiate necessary actions.

If this is your first time using a Paddle integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Send message" in Front automation

Integrate the Front automation into your playbook to ensure the prompt send of a new message in Front to each new customer created in Paddle.

Click the "Add step" button, then locate the "Send message" automation for Front and input the mandatory and relevant details.

If your Front account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Front account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the sending of a new message in Front. Once turned on, it will respond to each new customer created in Paddle by sending a new message welcoming the new customer via Front without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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