In this how-to guide

How to automatically add or update a contact in Brevo every time a label is added in Gmail
1. Set the Gmail trigger as “Label added”
2. Add the “Update or create contact” step in Brevo
3. Activate your playbook
Learn more about integrating with Gmail and Brevo
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More how-to guides featuring Gmail and Brevo

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How to automatically add or update a contact in Brevo every time a label is added in Gmail

How to automatically add or update a contact in Brevo every time a label is added in Gmail

Relay.app is an automation tool that lets you automate actions across Gmail, Brevo, and many other apps. In this guide, we'll show you how to automatically run the “create or update contact” action in Brevo for each label added in Gmail using Relay.app.

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Gmail > Brevo

Trigger

Last triggered

Label added

Create or update contact

1

Set the Gmail trigger as “Label added”

Once you have finished creating your playbook, the next step would be to begin with the first action. A playbook always starts with a trigger, which is responsible for detecting changes in your connected applications and responding accordingly.

Add the Gmail trigger to initiate your playbook's actions every time a label is added. Click "Add trigger" in your playbook and choose "Label added" from the dropdown menu under Gmail. This will allow your playbook to automatically identify newly added labels and trigger necessary actions.

If you still need to connect your Gmail account to Relay.app yet, a prompt will guide you through the process.

2

Add the “Update or create contact” step in Brevo

Integrate the Brevo automation into your playbook to ensure the prompt update or creation of a Brevo contact every time a label is added in Gmail.

Click the "Add step" button, then locate the “Update or create contact” automation for Brevo and input the mandatory and relevant details.

If your Brevo account still needs to be connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Brevo account.

3

Activate your playbook

Activating your playbook is the last step in the process. Once you turn it on, it will automatically add or update a contact in Brevo every time a label is added in Gmail without requiring manual intervention.

To activate your playbook, click the toggle button at the header. Before activating, we recommend performing a test run of your playbook to ensure all the steps work seamlessly together.

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