Attio automations too limiting? Try these 10 powerful alternatives

Attio is an excellent & modern CRM tool with automation features designed for Go-to-Market (GTM) workflows.

However, if you're seeking a more budget-friendly alternative with advanced automation features across other business apps, it's wise to explore Attio alternatives.

To help you make an informed decision, we've identified some top Attio alternatives, including Relay.app, Bardeen, Albato, Nekton.ai, Cyclr, Pipedream, Outfunnel, SureTriggers, Workato and Tray.io.

In this article, I broke down each tool’s features, pricing, integrations, and drawbacks so you can choose the best option that suits your team’s needs.

But first, why should you even care?...

Why do you need an alternative to Attio automation?

When talking to Attio customers, three reasons come up for why you might consider an Attio automation alternative.

🚫 Limited integration abilities

Attio automation only natively integrates with less than ten apps.

So, unless your actions and triggers are within Attio features and the limited apps, you must invest significant time crafting and debugging custom webhook code.

This makes using Attio automation challenging.

🫰Expensive credit-based pricing structure

The platform’s automation feature is available across all plans, which is a big plus!

However, executing workflows incurs additional costs of $17 for 1000 credits. This can quickly become expensive if you’re running a large volume of tasks.

See what they did there? Sneaky.

Source

🤖 Doesn't allow semi-automated workflow

In some instances, nothing beats a human touch. Whether it's approving or making a crucial decision, certain workflows require human input (aka human-in-the-loop).

Attio automation cannot add manual tasks to workflows.

This means the tool cannot handle complex workflows that require intricate decision-making or human creativity.

The 10 best Attio automation alternatives

The best alternatives to Attio are:

1. Relay.app: collaborative workflow automation platform
2. Bardeen: website automation
3. Albato: no code automation tool
4. Nekton.ai: AI Powered workflow builder
5. Cyclr: low code iPAAS workflow automation tool
6. Pipedream: code and low code API automation tool
7. Outfunnel: data syncing and automation for sales and marketing tools.
8. SureTriggers: automation for WordPress plugins and web apps
9. Workato: no-code workflow management for Enterprise
10. Tray.io: flexible, low-code automation tool

1. Relay.app

Relay.app is a good alternative to Attio automation for teams seeking extensive integrations and affordable pricing.

It differentiates itself from other platforms with unique features like human-in-the-loop, AI assistant, and collaborative workflow.

While Attio automation excels at automating within its own app, Relay.app goes beyond by automating across your tech stack.

With Relay.app’s extensive integration, human-in-the-loop, and collaborative features, you can bid farewell to siloed data and embrace AI-enhanced collective and innovative workflows.

Although Relay.app offers cheaper pricing at scale, if you want to automate sales workflows and Attio is your CRM, Attio Automations is perfect for you!

Pros and cons

✅ Lets you create customized workflows across most business apps

✅ Supports collaboration among team members

✅ Offers transparent and affordable pricing

✅ Easy for non-technical teams

✅ Has simple AI-enabled steps

❌ Has fewer integrations compared to some tools on this list

Pricing

To test run Relay.app, sign up for the free forever plan.

Compared to Attio automation, it has a more generous free plan, and a cheaper paid plan.

The plans (billed yearly) include:

• Free plan: $0 for 200 monthly automations, 2 seats.
• Starter: $9 per month, 10k monthly automation, 2 seats, unlimited workflows.
• Team: $59 per month, 25k monthly automations, unlimited seats, unlimited workflow.
• Enterprise: Custom pricing, unlimited seats, unlimited workflow, custom integrations.

2. Bardeen

Bardeen is an AI-powered Chrome extension automation tool that allows you to extract data from websites and automatically save it to your preferred app.

It's ideal for users who want to automate websites, not just apps.

Features

• AI-powered workflow builder allows you to create workflows from text descriptions.
• Web scraper to extract data from websites into apps like Notion.
• Local data processing that aids privacy.

Pros and cons

✅ Ability to automate app and website

✅ No code automation tool

✅ Highly praised for its ease of use on review sites.

❌Integrates with only over 100 apps

❌Discrepancy between apps, some labeled as premium

Pricing

Bardeen offers a free forever plan and two premium plans:

• Professional: $15 per month
• Business: $20 per month

3. Albato

Albato is no code automation tool. It’s intuitive, moderately customizable, and has received lots of positive customer reviews.

Albato is ideal for marketers, sales, designers, and all no-code teams.

Features

• Error notification feature to inform you of failed workflows.
• Router for creating an unlimited number of rule-based workflows within one workflow.
• No-code app integrator lets you add and configure new apps in Albato for either private or public use.
• Stop automation step allows you to set conditions for when the automation should stop and continue.

Pros and cons

✅ Has lots of lesser-known apps

✅ Intuitive no-code interface

✅ Highly commended customer support on review sites

❌ Expensive pricing compared to Relay.app

❌Limited number of app integrations

❌No rule-based path, conditions, drag and drop builder

Pricing

Though Albato is cheaper than Attio automation, it’s more expensive than Relay.app due to its task and automation-based pricing.

Relay's first-tier pricing of $9 offers more feature access and runs compared to Alberto's second-tier pricing of $39.

Also, Albato offers a bare minimum free plan and a five-tier pricing structure which includes:

• Basic: $13 per month
• Standard: $39 per month
• Pro: $91 per month
• Enterprise: $141 per month
• Custom: contact Albato

4. Nekton.ai

Nekton is a ChatGPT powered AI workflow builder. You can create workflows by describing each step in words.

Another cool aspect of Nekton is its AI, which will suggest workflow improvements.

Nekton.ai is ideal for users who want to automate simple tasks without mastering a tool.

Features

• Forms integration to capture user input and incorporate it into automation.
• Scheduling feature to start running the automation at a late date.
• Sharing without the need for the recipient to sign up for the tool.

Pros and cons

✅ Intuitive and simple platform

✅ Earn a commission when people use your workflow template often or upgrade to a paid account through it

❌ No G2 and Capterra review or any testimonial on their website

❌ Not suitable for complex tasks

❌ Can’t process large data volumes

Pricing

Nekton is affordable but lacks features to justify its cost against Attio Automations or apps like Relay.app.

It offers a free forever plan with 300 flows per month and two paid plans which include:

• Starter: $9 per month for 1000 flows
• Pro: $18 per month for 5000 flows

5. Cyclr

Cyclr is a low-code embedded iPaaS (Integration Platform as a Service) platform that allows SaaS vendors to easily integrate their apps with other systems and services without extensive development effort.

Cyclr is ideal for SaaS vendors looking to integrate their platforms with other tools.

Features

• Visual workflow builder with a drag-and-drop interface.
• Custom connectors and APIs to build your custom integrations.
• Looping, branching, and data mapping to create customized workflows.
• Monitoring and logging capabilities to track integration performance.
• A white-labeling option allows users to brand the integration platform as their own.

Pros and cons

✅ Extensive documentation

✅ Can be a good compromise between technical and non-technical users

❌ Best for SaaS businesses

❌ High-end pricing

Pricing

Cyclr doesn’t have a free plan, only a two-week free trial.

Its paid plans include:

• Growth - $2,500
• Scale - $5695
• Self-hosted enterprise - custom
• Managed hosted enterprise - custom

6. Pipedream

Pipedream is an integration and automation platform that automates processes by connecting APIs with code and no-code solutions.

PipeDream was built for developers and programmers who need to connect, debug, and analyze APIs, but it can also be used for general-purpose integration between multiple platforms.

Features

• Single-click OAuth and key-based authentication for supported APIs.
• Supports 2000+ apps natively.
• You can write your own code for custom and complex integrations using Node.js.
• Allows you to use JavaScript and Python packages.

Pros and Cons

✅ Cheaper alternative to Zapier for developers

✅ No-code integration for non-technical users

✅ Active community and responsive support team

❌ The product has a steep learning curve

❌ The interface can be challenging to navigate

Pricing

PipeDream has a free plan with up to 300 credits per month and offers three paid plans for users with higher requirements.

Billed annually, the paid plans are priced as follows:

• Basic: $29 per month
• Advanced: $99 per month
• Business: $199 per month

7. Outfunnel

Outfunnel is an integrated workflow platform that can be used to connect sales and marketing tools for data connection and better lead scoring.

Outfunnel was designed specifically for sales and marketing teams that need an affordable and intuitive solution for data syncing and workflow automation.

Features

• Contact syncing between sales and marketing apps.
• Website tracking with engagement history and CRM integration.
• Lead segmentation and scoring with the ability to initiate workflows based on lead scores.
• Integrations with multiple marketing and sales tools, such as Pipedrive CRM. Hubspot, Salesforce, Copper, Zoho CRM, and Wix.

Pros and cons

✅ Intuitive setup and onboarding

✅ Helpful integrations

✅ The community is active and the support team is quite responsive

❌ It has fewer features than alternatives

❌ Requires connection to Pipedrive

Pricing

Outfunnel doesn’t have a free plan, but they offer a 14-day free trial for paid plans.

The paid plans are priced as follows, with discounts for yearly billing:

• Basic: $29 per month
• Professional: $99 per month
• Scale: Available on request

8. SureTriggers

SureTriggers is an automation solution that lets you connect and automate workflows across different websites, and applications. It specializes in WordPress automations.

SureTriggers is built for business users who want to streamline tedious processes and integrate their applications.

Features

• A drag-and-drop visual automation builder that shows all the tasks the automation will perform.
• Integration with web apps, services, and WordPress plugins.
• Allows you to connect multiple WordPress websites.
• Advanced workflow functionality such as delay, conditional logic, and filters.

Pricing

SureTriggers offers a free version with up to 1000 tasks per month. The paid plans offer more tasks per month and are billed annually.

They include:

• Pro: $9/month, for 5000 tasks per month and 5 WordPress websites
• Business: $19/month for 10000 monthly tasks and unlimited WordPress websites.

Pros and cons

✅ Intuitive interface

✅ Less expensive than other automation tools like WP Fusion and Zapier

✅ All integrations are available on all plans

❌ The product is still in active development and bugs may creep in from time to time

❌ Currently has fewer integrations than other alternatives

9. Tray.io

Tray.io is a scalable, collaborative “AI-powered Integration Platform as a Service (iPaas)” for automating business processes and connecting apps across different ecosystems.

Tray.io targets enterprise users and business teams needing a flexible, low-code automation tool.

Features

• Enterprise Core – A bundle of features that enables automation at scale.
• Merlin AI – A tool that creates business processes from large learning model (LLM) outputs.
• Low-code workflow builder for creating automations quickly and easily.
• Connector Developer Kit for building integrations rapidly.

Pros and cons

✅ The support team is quick to respond and usually quite helpful

✅ The automation tool is intuitive and easy to use

✅ All integrations are available to all plans

❌ Paid plans are expensive

❌ Documentation and tutorials are not so comprehensive

Pricing

Tray.io offers four paid plans for businesses. However, pricing for the plans isn’t publicly available and you will need to schedule a call with their sales team.

• Pro, with 250k starter task credit and 3 workspaces.
• Team, with 500k starter task credit and 200 workspaces.
• Enterprise, with 750k starter task credit and all add-ons included.

10. Workato

Workato is an enterprise-grade automation platform build for IT teams who want to run complex automated workflows at scale.

Workato is best for medium-to-large organizations that need to automate complex, manual workflows.

Features

• The integration library includes over 1000 apps.
• No-code workflow management.
• Centralized API management platform.
• It includes features such as data cleansing and enrichment, event lead capture, multi-touch attribution, lead management and routing, and more.
• Workato for Slack minimizes context switching and allows you to manage all your automations from Slack.

Pros and cons

✅ Great customer support.

✅ Perfect for IT teams in large businesses.

✅ Wide range of integrations.

❌ Steep learning curve for non-technical users.

❌ Workato is aimed at Enterprise users, and its pricing reflects that.

Pricing

Workato uses a pay-as-you-go pricing model and offers different prices for users who want to Workato into their business and those who wish to embed it into a product.

Pricing is not transparent. Contact sales to get a quote.

Over to you

Consider these ten great alternatives if you’re looking for a workflow tool with better features and benefits than Attio automation.

Take advantage of their free plans and trials to have a first-hand experience. This way you’ll find the ideal one for you.

However, to save time, opt for the modern, collaborative alternative—Relay.app.

Here are the benefits you can expect:

• Extensive library of integrations
• Affordable pricing
• Human in the loop for adding human judgment to your workflow
• AI assistant to extract and summarize data
• Collaborative workflow for innovative teamwork

Ready to get started with Relay.app? Sign up here for free.

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Attio automation FAQs

1. What is Attio automation?

Attio automation uses automated workflows within the Attio platform to streamline CRM processes. It helps automate repetitive tasks, manage data efficiently, and improve overall productivity. This makes customer relationship management simpler and more effective.

2. How do I set up automation in Attio?

To set up automation in Attio, go to the "Automations" tab, choose a trigger event, define the actions to be taken, and activate the automation. This process allows you to automate tasks such as sending emails or updating records. It's a straightforward way to enhance workflow efficiency.

3. What are some examples of useful automations in Attio?

Useful automations in Attio include lead assignment, follow-up reminders, status updates, and email campaigns. These automations help streamline processes by assigning tasks, reminding team members, and updating records automatically. They enhance productivity and ensure timely interactions.

4. How can Attio automation improve my CRM processes?

Attio automation improves CRM processes by increasing efficiency, reducing human error, and ensuring timely responses. It automates repetitive tasks, freeing up time for high-value activities. This leads to better customer interactions and overall business outcomes.

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Related reading:

• The best sales automation tools in 2024
• How to automate Google Calendar
• How to Build (& Automate) an Attio CRM