How to automatically create contacts in Loops for new respondents in Google Forms

Relay.app is an automation tool that lets you automate actions across Loops, Google Forms, and many other apps. In this guide, we'll show you how to automatically run the “get or create contact” action in Loops for each form response submitted in Google Forms using Relay.app.
Google Forms logoGoogle Forms > Loops
Trigger
Last triggered
Google Forms logoForm response submitted
Loops logoGet or create contact
1

Create your playbook and set the Google Forms trigger as "Form response submitted"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and runs your playbook in response.

To set up this playbook, click "Add trigger" and then select "Form response submitted" under Google Forms. Then, select the form. This will allow your playbook to automatically detect the newly received response in Google Forms and initiate necessary actions.

If this is your first time using a Google Forms integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create contact" in Loops automation

Integrate the Loops automation into your playbook to ensure the prompt creation of a new contact in Loops for each new response submitted in Google Forms.

Click the "Add step" button, then locate the "Get or create contact" automation for Loops and input the mandatory and relevant details.

If your Loops account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Loops account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new contact in Loops. Once turned on, it will respond to each new response submitted in Google Forms by creating a new contact in Loops without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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