How to automatically create new contacts in Brevo for each new Lemon Squeezy customer

Relay.app is an automation tool that lets you automate actions across Brevo, Lemon Squeezy, and many other apps. In this guide, we'll show you how to automatically run the “create or update contact” action in Brevo for each customer added in Lemon Squeezy using Relay.app.
Lemon Squeezy logoLemon Squeezy > Brevo
Trigger
Last triggered
Lemon Squeezy logoCustomer added
Brevo logoCreate or update contact
1

Create your playbook and set the Lemon Squeezy trigger as "New customer added"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "New customer added" under Lemon Squeezy. Then, select details like store. This will allow your playbook to automatically detect the new customer added in Lemon Squeezy and initiate necessary actions.

If this is your first time using a Lemon Squeezy integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Update or create contact" in Brevo automation

Integrate the Brevo automation into your playbook to ensure the prompt creation of a new contact in Brevo whenever a new customer is added in Lemon Squeezy.

Click the "Add step" button, then locate the "Update or create contact" automation for Brevo and input the mandatory and relevant details.

If your Brevo account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Brevo account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new contact in Brevo. Once turned on, it will respond whenever a new customer is added in Lemon Squeezy by creating a new contact in Brevo without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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