How to automatically sync new Lemon Squeezy customers in Mailjet

Relay.app is an automation tool that lets you automate actions across Lemon Squeezy, Mailjet, and many other apps. In this guide, we'll show you how to automatically run the “get or create contact” action in Mailjet for each customer added in Lemon Squeezy using Relay.app.
Lemon Squeezy logoLemon Squeezy > Mailjet
Trigger
Last triggered
Lemon Squeezy logoCustomer added
Mailjet logoGet or create contact
1

Create your playbook and set the Lemon Squeezy trigger as "New customer added"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "New customer added" under Lemon Squeezy. Then, select details like store. This will allow your playbook to automatically detect the new customer added in Lemon Squeezy and initiate necessary actions.

If this is your first time using a Lemon Squeezy integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create contact" in Mailjet automation

Integrate the Mailjet automation into your playbook to ensure the prompt creation of a new contact in Mailjet whenever a new customer is added in Lemon Squeezy.

Click the "Add step" button, then locate the "Get or create contact" automation for Mailjet and input the mandatory and relevant details.

If your Mailjet account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Mailjet account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new contact in Mailjet. Once turned on, it will respond to new customer added in Lemon Squeezy by creating a new contact on Mailjet without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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