How to create new Stripe customers from new subscriptions in Paddle

Relay.app is an automation tool that lets you automate actions across Paddle, Stripe, and many other apps. In this guide, we'll show you how to automatically run the “create customer” action in Stripe for each subscription added in Paddle using Relay.app.
Paddle logoPaddle > Stripe
Trigger
Last triggered
Paddle logoSubscription added
Stripe logoCreate customer
1

Create your playbook and set the Paddle trigger as "New subscription created"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and runs your playbook in response.

To set up this playbook, click "Add trigger" and then select "New subscription created" under Paddle. Then, select the necessary details. This will allow your playbook to automatically detect each subscription created in Paddle and initiate necessary actions.

If this is your first time using a Paddle integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Create customer" in Stripe automation

Integrate the Stripe automation into your playbook to ensure the prompt creation of a new customer in Stripe when a new subscription is created in Paddle.

Click the "Add step" button, then locate the "Create customer" automation for Stripe and input the mandatory and relevant details.

If your Stripe account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Stripe account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new customer in Stripe. Once turned on, it will respond to each subscription added in Paddle by creating a new customer on Stripe without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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