How to automatically add a label to an email in Gmail when a specific stage of an opportunity is reached in Salesforce

Relay.app is an automation tool that lets you automate actions across Gmail, Salesforce, and many other apps. In this guide, we'll show you how to automatically run the “add label to email” action in Gmail for each opportunity stage reached in Salesforce using Relay.app.
Salesforce logoSalesforce > Gmail
Trigger
Last triggered
Salesforce logoOpportunity stage reached
Gmail logoAdd label to email
1

Set the Salesforce trigger as “Opportunity stage reached”

A playbook always starts with a trigger, which is responsible for detecting changes in your connected applications and responding accordingly.

Add the Salesforce trigger to initiate your playbook's actions when a specific stage of an opportunity is reached. Click "Add trigger" in your playbook and choose "Opportunity stage reached" from the dropdown menu under Salesforce.

If you still need to connect your Salesforce account to Relay.app yet, a prompt will guide you through the process.

2

Add the “Add label to email” step in Gmail

Integrate the Gmail automation into your playbook to ensure the prompt addition of a label to an email in Gmail when a specific stage of an opportunity is reached in Salesforce.

Click the "Add step" button, locate the “Add label to email” automation for Gmail, and input the mandatory and relevant details.

If your Gmail account still needs to be connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Gmail account.

3

Activate your playbook

Activating your playbook is the last step in the process. Once you turn it on, it will automatically add a label to an email in Gmail when a specific stage of an opportunity is reached in Salesforce without requiring manual intervention.

To activate your playbook, click the toggle button at the header. Before activating, we recommend performing a test run of your playbook to ensure all the steps work seamlessly together.

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