How to automatically add records to an Airtable table whenever your Mailchimp subscribers are updated

Relay.app is an automation tool that lets you automate actions across Mailchimp, Airtable, and many other apps. In this guide, we'll show you how to automatically run the “add record to table” action in Airtable for each subscriber unsubscribed in Mailchimp using Relay.app.
Mailchimp logoMailchimp > Airtable
Trigger
Last triggered
Mailchimp logoSubscriber unsubscribed
Airtable logoAdd record to table
1

Set the Mailchimp trigger as “Subscriber updated”

Add the Mailchimp trigger to initiate your playbook's actions before updating subscriber details.

To do this, click "Add trigger" in your playbook. Choose the "Subscriber updated" trigger from the Mailchimp options. It will enable your playbook to automatically identify newly updated subscribers and trigger necessary actions.

If you have yet to connect your Mailchimp account to Relay.app, a prompt will guide you through the connection process.

2

Add the “Add record to table” in Airtable

Integrate the Airtable automation to instantly add records from Mailchimp subscribers.

Select "Add Step" and search for the "Add record to table" automation. Then, choose the table where you want to add a record - let's say it's the "Relay.app Inc" table. Once you've selected the table, click on all the relevant fields and fill in the necessary details, such as Full name, Email address, Status, Tags, First name, Last name, Phone number, and Birthday.

If you still need to connect your Airtable account to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to add records through your Airtable account.

3

Activate your playbook

Activating your playbook is the last step in the process. Once you turn it on, it will automatically update Mailchimp subscribers to Airtable records without manual intervention.
To activate your playbook, click the toggle button in the header. Before starting it, we recommend running a test to ensure all the steps work seamlessly together.

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