How to automatically create Pipedrive leads for each Typeform respondent

Relay.app is an automation tool that lets you automate actions across Pipedrive, Typeform, and many other apps. In this guide, we'll show you how to automatically run the “get or add lead for person” action in Pipedrive for each new form response in Typeform using Relay.app.
Typeform logoTypeform > Pipedrive
Trigger
Last triggered
Typeform logoNew form response
Pipedrive logoGet or add lead for person
1

Create your playbook and set the Typeform trigger as "New response"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To set up this playbook, click "Add trigger" and then select "New response" under Typeform. Then, select the Form. This will allow your playbook to automatically detect the newly submitted response in Typeform and initiate necessary actions.

If this is your first time using a Typeform integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or add lead for person" in Pipedrive automation

Integrate the Pipedrive automation into your playbook to ensure the prompt addition of a new lead for person in Pipedrive for each Typeform respondent.

Click the "Add step" button, then locate the "Get or add lead for person" automation for Pipedrive and input the mandatory and relevant details.

If your Pipedrive account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Pipedrive account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the addition of a new lead for person in Pipedrive. Once turned on, it will respond whenever a new response is submitted in Typeform by adding the respondent in Pipedrive as a new lead for person without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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